Challenge: Design a series of attractive, relevant photographic mastheads/banners for use in digital communications with various segments of the school community.

Design Goal: Make all banners visually interesting, on-brand, and consistent with each other while creating simple but strong compositions.

Solution: Composition was key in developing a consistent approach to these banners. Chose close-up views of campus structures, rooms and objects as they related to the various subjects. Started with full professional images taken specifically for SFC (with the exception of the Health Office image), then cropped in on interesting shapes while seeking a successful composition. To maintain a visual consistency, used duplicated headline style in brand font and applied a halo effect on each image.